Web Application Development
What is Search Engine Optimization ?.
SEO is a natural process of enhancing the visibility of the web sites. Our experienced search engine optimizers can help put your web pages in high visibility range and increase the volume of traffic to your website.
Search Engine optimization (SEO) improves a website’s placement on search engines. Using methods that search engines employ to rank a page, a search engine optimisation agency in Sydney can make your website appear on the very first or second page of a search engine’s listings for relevant keywords.
Why You Need Organic Search Engine Optimization ?.
Search engine traffic has been increasing at an even more rapid rate than Internet usage. According to statistics, before buying a product or service online 80 percent of Internet users use search engines
- Save Time and Money
- More Traffic and Leads
- More Customers and $$$
- More Credibility in Your Industry
- More Referral for Your Business
SEOnotion- Search Engine Optimization Services
SEOnotion has been working in the online space for more than a decade and we know what SEO is all about. Search Engine Optimization is a competitive, complex, ever changing and disciplined line of various strategies and techniques to help a website obey the search engine friendly requirements and out stand the competition using customized strategies. There have been various changes in the search engine algorithms and as a matter of fact, our SEO engineers take the daily dosage of changes to customize their strategies every instance and achieve the top positions.
Today, the search results are different. There are now images, videos, latest tweets and Facebook updates that have changed the entire scenario. Now, search engines have become more advanced in deciding the ranking criteria of the websites but much simplified for the user.
Our study begins as soon as a client signs up and right from the start we analyze the industry and make sure we customize our plans as per your needs. With the basic step, i.e. Keywords Analysis to the most complex steps, we assure that we follow an ethical process that’s built on years of experience and research and development.
Our Process Includes the Following
- Understand the client’s industry, objectives, target market and the most important – WHAT THE CLIENT WANTS!
- Analyze the website, competition and the various factors to select the best keywords.
- Website Audit Reports which compromises of the SEO and the Technical Reports.
- Off Page Optimization based on keywords to get quality back links.
- Regular analysis of the ever changing search engine algorithm to customize the SEO strategies and achieve better rankings and more traffic.
How We Do ?
Search Engine Optimization process include On Page Optimization as well as Off Page Optimization.
Every On and Off Page campaign is unique and is based on the industry, competition and current search engine positions.
Some of the On and Off Page strategies we follow are:
On Page Optimization
- Competition Analysis
- Keyword and Market Research
- Content Optimization
- Title and Meta Keyword Optimization
- HTML Code Optimization
- URL Rewriting for Spider Friendly Site Structure
- XML Sitemap Creation and Implementation
- Robots.txt Creation and Implementation
- Web Speed Optimization
- Code to Text Ration
- Google Analytic Installation
- Google Local Business listing
- Search Engine Submission (Google, Yahoo, Bing etc)
- Directory Submission
- Article Submission
- Social Bookmarking
- Press Release Promotion
- Social Networking
- Social Media Promotion
- Local Search and Directory Listing
- Blog Posting
- Blog Commenting
- Squidoo Lens Creation and Optimization
- Hub Creation and Optimization
- RSS Feed
- Review site submission
Social Media Optimization
Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.There are two types of social media optimization methods:
- Social Media Integration: Means integrating RSS feed, Sharing Buttons, Like Buttons, Polling Tolls, User Rating, Social News and integration of third parties images and video to website.
- Social Media Promotion: Promotional activity includes blogging, commenting on other blogs, participating on discussion groups and posting status updates on social networking profile.
The Social Media Marketing Plan Requires Regular Maintenance, Networking And Connections. Some Of SEOValley’s Social Media Optimization Services Include:
- Setting up your profile with the social networking websites and community building.
- Regular addition and tweaking of optimized, well-linked content on the social media websites.
- Ideas for viral marketing such as videos, events, news, articles etc. to encourage your visitors to tag, share and interact with your online activities.
- Integration of blog, RSS, tagging and other tools to make your website social media friendly.
- Promote your website through free and paid advertisements on social networking websites to drive tragetted traffic both Geo-targetted and global.
- Creating custom applications for social networking websites such as Facebook, MySpace, Orkut etc.
Some Of The Social Media Techniques We Use Are:
- Social Bookmarking
- Social Profile Listing
- Social Event Marketing
- Social Shopping Feeds
- Photo Sharing
- Video Sharing
- Game Sharing
- Live casting
- Online Product Reviews
- RSS Feed Promotion
- Social Television
- Audio and Music Sharing
- Question and Answers
Some Of The Benefits Of Social Media Services You Can Expect Are:
- Increase in Targeted Traffic
- Broaden Client Base
- Broaden your Reach/ Target Market
- Better Conversion
- Better Online Brand Awareness for Your Products and Services
- Multiply Qualified Inbound Links
- Cost Effective Online Advertising
- More Visibility and Accessibility of Your Business Name Over the Internet
- Achieve Higher Natural Search Engine Rankings
- Boost the Impact of Other Online Marketing Strategies such as Search Engine Optimization, Pay-Per-Click Marketing and Direct Marketing
For more information about Social Medial Optimization Please contact us.!
Warning Signs of a Bad SEO company
When you select a SEO company to work for you, you expect great results, and you expect to be able to trust that company to do a good job. Unfortunately, not every company is trustworthy, and sometimes it’s hard to tell the good ones from the bad ones. These are some of the warning signs of a company you don’t want to do business with.
They Guarantee Specific Results
Don’t trust any company that promises very specific results, within a certain time frame. Some companies will guarantee that your company will be in the first page of rankings within one month. Don’t believe it. It’s not possible to guarantee first page ranking in that short of time. The same goes for a promise to bring in a specific number of new website visitors, or a guarantee of a particular number of content placements. Again, it’s just not possible to guarantee those things. Also, beware of a promise of a certain number of links for a set price. The goal is quality links, not quantity.
They Won’t Give Specifics
A trustworthy company will answer your questions and not give you the runaround. It’s your right as the paying customer to ask for specific information and regular reporting. For example, what methods of SEO are they going to use? How much time do they devote to keyword research? If a company refuses to answer your questions, it’s time to find a new SEO company.
The Explanations Are Too Difficult to Understand
On the flip side, you should be wary when the explanations are so technical that a layperson can’t understand them. Even the most technical explanations can be broken down in a way to be easier for non-technical people to understand. Another warning sign is the answer of “It’s too technical for you to understand.” They should always be willing to put something in terms that you can understand.
They Treat SEO as a Separate Entity
Treating SEO as though it exists separately and is not part of a comprehensive marketing strategy is a big mistake. SEO must be included in the full marketing strategy, and any company that tells you otherwise should be avoided. Ask how a company integrates SEO into the rest of your business marketing methods.
They Can’t Devote Enough Time to You
Ideally, each SEO professional should only have to manage a few clients, because of the time required for each one. If a company has too many clients, two possible problems can result. One, there will be a waiting period before they can take on your business, or two, they will only be able to dedicate a few hours per week to your business. Neither is a suitable alternative. Ask any potential companies how much time they will be dedicated specifically to your business.
Claiming Insider Knowledge or Trade Secrets
There’s no SEO knowledge that is known by only a few select companies. Every SEO company works with the same knowledge and techniques. By the same token, SEO practices and methods are not trade secrets that must be withheld from everyone else. If a company refuses to tell you the methods they use, don’t do business with that company.
They Want to Keep the Copyright to Content
This initially may not seem like a big deal. However, consider the consequences if you choose to part ways with that SEO company and move on to another. If the first SEO company owns the copyright to content they created for your website, they can take all that content with them, leaving you to start from scratch all over again. That’s a lot of time and money wasted. Make sure your business owns the rights to any content created that’s related to your website.
They Insist on a Long-Term Contract
This is another big red flag. A reputable company will not immediately insist on a long-term contract. Ask for a contract with a shorter term, such as 3 months. This will give you time to see how well you work with this company and to get a glimpse of the potential results. Certainly, never immediately sign a multi-year contract with a company before you have a good idea of what you’re getting into.
Other Business Basics
Generally, the same rules that can be applied to any other business can be applied to SEO companies. Any company that sends unsolicited emails asking for your business should be viewed with a certain amount of distrust. Always ask for references before working with a company, and check those references. Any reputable company will be happy to provide references for you. Pay attention to the correspondence you receive from the company. Spelling and grammatical errors are a warning sign of lack of attention to detail. Lastly, if you have a bad feeling even if a company meets all the checklist items, take your business elsewhere.
Best SEO Companies
TOPSEO's released its list of the top SEO companies in Australia, and SEO Notion is at the top of that list. Located in the heart of downtown Sydney, SEO Notion opened their office recently and quickly earned a reputation of being one of the best SEO service providers in the country. The company works with virtually all types of businesses, from builders to hairdressers, from doctors to restaurateurs. Whether your business is a single-person operation or a large business with multiple locations, SEO Services Sydney can increase your website traffic; promote the brands of your business; and make your business one of the top-ranked in search engines, such as Google, MSN, and Yahoo.
SEO Services Sydney provides a full range of SEO and SEM services, including SEO campaigns and packages, customized to your business. This includes Google Places, link building services, and social media strategies. Through onsite and offsite optimization, keyword research, competition analysis, and performance analysis and reporting, the company will improve the online presence of your business. Online reputation management can help maintain the established reputation of your business.
There are a variety of packages available to improve your business’ online presence and increase your company revenues. Packages range from small and basic (local suburb domination) to packages for companies with global aspirations (city/national domination).
SEO Notion prides itself on offering the benefits of SEO campaigns to businesses of all sizes.
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